All About GENYOUth

Committed to child health and wellness in the school environment

GENYOUth, created in 2010 by its founding partners the National Football League and National Dairy Council, has convened leaders in a movement to empower America’s youth to create a healthier future. We equip, empower and engage school communities to be healthier and enables students to lead high-achieving lives.

With your help, we’re moving the needle on school and community wellness


The nation’s largest in-school wellness program has been adopted by 73,000 schools, reaching 38 million students daily, with 65,000 Student Ambassadors leading the charge. And through our Spanish-language version, “Fuel Up to Play 60 en Español” we are directly impacting Hispanic students and their Spanish-speaking families across the country.


Our pitch-and-invest program that funds student-led school-wellness projects, sparks the passion and creativity of studentsto make healthy school communities. To date we have supported over 1000 student-led projects in schools across the countryin which youth develop projects that will enhance their schools’ nutritional and physical activity offerings. And after five yearsof learning from student social entrepreneurs, AdVenture Capital has expanded student and school reach with The AdCap Challenge. This national challenge affords students the opportunity to tackle issues that affect their health and wellness and help solve real world challenges.


In 2014, the NFL and GENYOUth partnered to develop NFL FLAG-In-Schools, a turnkey solution providing schools with FLAG Football equipment, helping to address the nationwide crisis in physical inactivity. To date we have provided over 20,000 school communities with FLAG kits and engaged over 10 million players and counting! The program is providing more students than ever with a creative way to get their crucial 60 minutes of daily physical activity inside the classroom and beyond the schoolyard.


Our landmark reports and publications that elevate the youth voice through student surveys conducted in partnership with global business leaders and media influencers on topics ranging from teens and sleep to the role of technology in youth wellness.

GENYOUth by the numbers